Girişim Özeti

İnci,a platform focused on trust and transparency, aims to eliminate customer complaints. It offers transparent pricing, a review system, and a warranty for both technicians and customers. It offers regular maintenance agreements for corporate clients and instant solutions for individual needs. It distinguishes itself in the industry with its AI-powered recommendations, escrow payment system, and loyalty modules.

İş Modeli

1. Revenue Sources

Commission Model: A commission (10–15%) is charged for each job completed between the professional and the client.

Subscription Model: Corporate clients (shopping malls, residential complexes, factories) purchase monthly/annual subscription packages for regular maintenance agreements.

Featured & Advertising: Professionals pay advertising or premium membership fees to feature their profiles.

Service Packages: Additional income from bundled service packages such as moving, cleaning, and maintenance.

Financial Services: Commissions from installment payments, insurance, and bank partnerships.

2. Cost Items

Software development & maintenance (mobile + web platform)

Cloud server & infrastructure (AWS/GCP)

Payment infrastructure commissions (Iyzico/Stripe)

Marketing & advertising expenses

Operations & customer support team

Training and certification (INCI Academy)

3. Customer Segments

Individual customers: Those who need fast, secure service at home.

Corporate customers: Residential complexes, factories, shopping malls → regular maintenance agreements.

Local governments & NGOs: Social responsibility and free service projects.

4. Value Proposition

Trust and transparency (escrow payment, identity verification, review system).

Speed ​​and convenience (emergency call, location-based search).

Trained and certified technicians (INCI Academy).

Corporate solutions (invoicing, reporting, subscription).

Social responsibility & sustainability (female craftspeople, internships for young people, green badge).

5. Channel & Distribution

Mobile app (iOS & Android)

Web platform

Social media integration

Collaborations with local governments and professional chambers

SEO & digital advertising

6. Growth Strategy

MVP (6 months): Launch with core functionality.

Regional (1 year): Focus on Istanbul, Ankara, and Izmir.

National (2 years): Expansion throughout Turkey.

Global (3+ years): Multilingual, multi-country model.

Pazar ve Rekabet

Market Size: The home services, renovation, and maintenance sector in Turkey has a volume of billions of Turkish Lira. Digitalization is at a low level, which presents a growth opportunity.

Competitors: Existing platforms lack trust, price transparency, and guarantees. Customer satisfaction is low, and craftsmen have a weak digital identity.

Our Competitive Advantage: İNCİ distinguishes itself from its competitors with its escrow payment system, certified craftsman system, AI-powered matching, and transparent review mechanism. It aims to be a single solution center for both individual and corporate customers.